Back in the day I was a talent manager and worked with a group of young up and comers. If you've ever met an out of work actor you'd understand their mentality when it comes to getting headshots. They never had enough money and always settled for the cheapest photographers. When they would show me the final proof we would have to sit down and have a talk. The key is this. As an actor (a product, a brand) you yourself aren't able to walk into a casting directors office and just have an audition. There is an agent and manager who need to submit you first and the casting director has to approve your look. If your headshots are crap, you likely won't get the audition. If your headshot's are great and you are what the casting director is looking for you will get an audition. They never understood that. I still see to this day young actors with no representation and horrible headshots who think they have a shot.
The bottom line is this, whether you are an actor, a product or brand, you are always selling something. If you need to get your foot in the door make sure it's memorable. Remember you have 3 seconds to catch someones eye.
Catch it and keep it!
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