A while back I was talking with an entrepreneur who didn't want to spend any time or money on marketing. He said word of mouth was good enough for him. He didn't have a website, a blog, or a logo. He had a twitter and facebook account and generic business cards. We spoke a couple of times, I explained that being online and having a strong presence is exceptionally important, but what is more important is the visual aid. People are drawn in by visual stimulation when they are searching for a product or service. If you have a generic website and your competitor has a visually stimulating website with videos that prospective client is probably going to call your competitor. Why? Because to the human eye that business looks real, and real looks profitable, and if you are going to pay someone for something you want it to be real.
I got a call from said Entrepreneur a few months ago and he said he needed our help. We set him up with a web developer, an amazing production company and we re-branded his image as a team. His site is up and running and with the help of a few sales people he is already bringing in new, solid business. Now he can work on his relationship building.
Remember, marketing is a visual aid and the truth is what you see is what you get.
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